Media Guru Q & A: Is there a range for GRPs for TV campaigns?

Media Guru Question:

 Hi Guru, Is there any range for GRPs of TV Ad campaigns? For example, if a certain campaign delvers 2000 GRPs or 3000 GRPs on its desired Target Group…. what actually is the significance of of these numbers(GRPs)?                     

The Media Guru Answers:    
GRP express the exposures of an ad campaign as a percentage of the target group. So, 2000 target GRP indicate that the ad impressions of the campaign are equal to 2000% of ( or 20X) the target population.

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