Media Guru Q & A: Is there a range for GRPs for TV campaigns?
Media Guru Question:
Hi Guru, Is there any range for GRPs of TV Ad campaigns? For example, if a certain campaign delvers 2000 GRPs or 3000 GRPs on its desired Target Group…. what actually is the significance of of these numbers(GRPs)?
- GRP express the exposures of an ad campaign as a percentage of the target group. So, 2000 target GRP indicate that the ad impressions of the campaign are equal to 2000% of ( or 20X) the target population.