Media Guru Q & A: Calculating Average CPP

Media Guru Question:  

Is it possible to Calculate average of cpp for a country during one year? how? can we calculate it by Media monitoring ?



Media Guru Answer:

If the country has a source measuring spending and GRP, as we have here with CMR (Competitive Media Reports) and Nielsen Monitor+ or a CPP projecting / reviewing system like SQAD, then one can readily estimate annual average CPP.

Media monitoring, on the other hand, is a system the Guru understands as a reporting of advertising occasions, so even if GRP are included, you won’t get to CPP.