Media Guru Q & A: Calculating Average CPP
Media Guru Question: ¬†
Is it possible to Calculate average of cpp for a country during one year? how? can we calculate it by Media monitoring ?
Media Guru Answer:
If the country has a source measuring spending and GRP, as we have here with¬†CMR (Competitive Media Reports)¬†and¬†Nielsen Monitor+¬†or a CPP projecting / reviewing system like¬†SQAD, then one can readily estimate annual average CPP.
Media monitoring, on the other hand, is a system the Guru understands as a reporting of advertising occasions, so even if GRP are included, you won’t get to CPP.