Media Guru Q & A: Advertising During the Political Window

Posted by on Monday, November 14, 2011 · Leave a Comment 

Media Guru Question: Any comments tips on advertising during the political window?

Media Guru Answer: TV/Radio inventory gets tight, driving prices up. Political candidate ads get the lowest unit rates of the last 45 days (primaries) or 60 days (elections). Others can’t compensate by getting bonuses. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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