Media Guru Q & A : Digital Planning
- Media Guru Question:
- I work through a third party internet company and they have put together a plan that runs launches in third quarter and 1st quarter. The client is asking why there are not savings in 1st quarter like there is in television. I tried to explain that digital is not like TV in that the viewer ship levels do not vary like TV. Is this really true? Are there studies that prove there are/aren’t seasonality’s. Can you help me with a better explaination?
-
The Media Guru Answer:
-
You’re right, internet is not broadcast. Nor is it print. Obviously, some sites are seasonal, and some categories of sites would be as well. Certain travel categoies, sports categories, automotive, fashion etc., occur to the Guru as possibly seasonal. The web, overall, is not likely to be. comScore or Nielsen//Netratings are the sources to check these data.
Share and Enjoy:
