MEDIA360

Media 360


Media 360 -Plans all media simultaneously on any product usage or demographic target.

With Media 360’s segmentation on-the-fly, data integration methodology works with more media, more quickly and with greater strategic relevance and precision.

Telmar’s Media 360 offers 7 major benefits:

  • One planning system for all media
  • Product user or custom targeting on all media
  • Simultaneous Vehicle Optimization across all media channels thereby demonstrating the power of different media type combinations early in the planning stage – and against real targets.
  • User friendly and fast
  • Thoroughly verified, understandable and respected media research methodologies.
  • Cost effective.
  • Available anytime, anywhere via its browser based accessibility.

Other techniques fall short on at least one of these criteria.

How Media 360 works?

Using a multivariate segmentation technique known as ‘CHAID,’ Media360 breaks down buying targets (or cluster groups) into demographics that best explain and best predict the buying target on demographics only media surveys.

For example, perhaps an agency represents a new cosmetic product, but only has TV ratings data on standard demographics. By using the demographics common between the two studies, CHAID will drill down to which demographic mix best explains someone’s likelihood of using the product. Say, for example, this product appeals to Women 40-55. Media 360 then integrates the product survey with the ratings surveys on these demographics and provides ratings information for this surrogated buying target. This Media360 daya integration technique is better, faster and less costly than other on the fly or fusion techniques.

Media 360 takes the guesswork out of planning for broadcast by leveraging the depth of product surveys. Because the system is intuitive, web-based and easy-to-use, clients spend more time ensuring the optimal mix and less time learning how to use software.

With optimization, clients can see what Media360 suggests as an optimal mix of vehicles across all media channels and then works from there.

Please contact a Telmar representative if you would like more information on how the system works or would like to see a demonstration of the software to solve your media planning needs.

Optimization Example

Target: “People who bought a Tag Heuer Watch in the last 12 months”

Media: TV, Radio, Internet, Magazines and Cinema.

Note below the ability to see Exclusive Reach by Media (users can also see Exclusive Reach of each individual station, website, etc)