Gordon Patterson, Group Managing Director of SMG (Starcom MediaVest Group), honoured as Advertising Achiever of the Year at this year’s AdReview Awards

Marketingweb

29 April 2010

Congratulations to Gordon Patterson, Group Managing Director of SMG (Starcom MediaVest Group), who was honoured as Advertising Achiever of the Year at this year’s AdReview Awards.

Apart from driving the successful SMG media group, as Vice President of the Audit Bureau of Circulations (ABC), Patterson has made massive contributions to innovation and maintenance of print audit standards at in the ABC. Over the past decade, both in terms of quality and accessibility of data, Patterson’s influence has resulted in a significant and positive impact on print media planning in South Africa.

He has been instrumental in more frequent and accessible ABC reporting, advanced transparency and of course the introduction of core circulation (single copy sales and subscriptions), accompanied by the introduction of the core circulation functionality on Telmar.

With Patterson driving core circulation from an ABC point of view, the print industry is now able to read circulation statistics as core circulation and analyse schedule performance based on accurate figures and compare apples with apples.

His insight and leadership at the ABC has also been recognised by the global ABC fraternity with the integration of core data circulation into Telmar being on the verge of becoming a global standard – another media first for South Africa and the ABC.