Products & Services

TNT+
Variable comparison & profiling.

P-Maps & QuadMaps
Graphic display of crosstabs.

Correspondence
Graphical correspondence mapping.

CHAID
Recognize relationships between users and demographics.

Cluster
Group people into similar attitudinal or behavioral types.

PRINT MEDIA

MediaPlanner+
Media planning for respondent data.

TimePlan
Weekly audience accumulation system.

DATA SEARCH

ReSearch Guru
Extract valuable survey data using a simple keyword interface.

TABX
Crosstab program with ability to drag codes and drop them into the grid with instant results.

BROADCAST

Tracker
A post evaluation tool for radio advertising, showing the past performance of any brand, product group or category. The program enables the user to see the value of the campaign, reach, frequency and the ratings achieved.

Breaktime & Checkup
Television with product rating; analyze, build and optimize media plans.

Promotion Management Suite (PROMO)
Improve the promotion of internal programs within a TV schedule.

MULTIMEDIA

MultiBasing
Data integration technique.

AdPlus
Multi-Media Planning

MediaMix
Combines different media for an overall reach & frequency.

MediaPlanner
Media planning for respondent data.

REVENUE MANAGEMENT

AdLoc
Enables stations to solve media buyer requests in a way that saves time, maximizes revenue, optimizes space and frees overall capacity.

Knowledge Base
Collects historical booking data for more comprehensive reporting and better planning.

Deal Pilot
Deal Pilot assists with commercial negotiations by segmenting and analyzing clients down to a very granular level. Users simulate sales conditions, ensuring salespeople conduct profitable negotiations.

Forecast Optimisation
Tool that enables users to see a future snapshot of probable client behavior.

SHARE OF VOICE

Share of Voice
Analysing tool regarding media spending data.