Cuende Partner Spotlight
For years, Cuende Infometrics has worked closely with Spain’s outdoor operators and agencies to create one of the best and most user-friendly outdoor software planning tools. Using GPS tracking data, Cuende is the source of outdoor data in Spain. Couple Cuende’s tracking data with one of the world’s most exhaustive outdoor planning software systems, and it is easy to understand why every Spanish ad agency and outdoor operator uses Cuende’s system.
Cuende listened to input from clients such as MPG, Carat, Zenith, JCDecaux, Clear Channel and CBS Outdoor, and then went ahead to create Cuende’s outdoor planning systems. Cuende’s extensive and customizable systems allow agencies to create highly targeted, optimize plans on OOH media that can search for results as specific as “transit shelters near banks.” Operators can easily create packages and demonstrate the strength of their offerings with Cuende’s streetview mapping capabilities. Of course, clients can also run their standard plans on GRPs, Reach and Frequency for any target the data permits.
Cuende’s passion for media, knowledge of the industry, and its talented and affable leadership team has increasingly drawn demand for the company’s capabilities beyond Spain’s borders. You may have heard the company presentation on new technologies for outdoor development in Stockholm at this year’s ESOMAR WM3 conference or in Sardinia at the FEPE Global Conference, this past June. Cuende’s success recently hit the PR Newswire when Cuende was selected to collaborate on Australia’s recent OOH developments.
But Cuende Infometrics’ experience goes beyond the Out-of-Home arena. They handle not only media measurement, but e-business and marketing. Founded in 1991, Cuende has designed systems and consulting solutions for all media (TV, Radio, Internet, etc) and for a variety of marketing challenges. Cuende has never had to sell itself. Clients find them, and so did Telmar. Most recently, Telmar and Cuende have joined up to bring the best of Cuende’s outdoor expertise into the first Telmar – Cuende creation, TOPS 2.0, which is an auspicious beginning to the Cuende – Telmar relationship.