New York, NY, March 20, 2009/Telmar Group Inc. — To take charge of Telmar Asia’s
expanding customer base and country penetration and to manage the introduction of eTelmar
Web Based systems and services throughout Asia, Lawrence Federman has been reassigned to
this territory responsibility.
During Lawrence’s 17 years with Telmar, executive assignments have included: NY Sales
Service Executive, us West Coast Manager, Hong Kong Managing Director, Asian Regional
Manager, Netherlands Managing Director and most recently as Managing Director of Telmar
Latin America. Lawrence also serves as a senior member of Telmar’s General Operating
Committee and as a Member of the Board of Telmar Asia.
He started Telmar’s China operation in 1997 with the opening of the Hong Kong office and
spearheaded its expansion throughout Asia from Shanghai and Beijing to Thailand, Korea,
Indonesia, Japan and Australia. While leading Telmar Netherlands he was Regional Manager for
Telmar’s Central Eastern Europe which included Telmar Poland.
Lawrence also championed the Radio Development team leading to the release of Telmar’s first
global radio system, RadioMax.
Lawrence is a thoroughly trained media planning and research analytics software expert
and has helped Telmar introduce advanced data management tools for streamlining internal
development activities including survey mnemonics and coding techniques for trending. He also
introduced MultiBasing, Telmar’s patented data integration technique, into Asia producing the first
China Print TV Survey Integration in 1994.
With his return to the Asian Regional Management position he will be responsible for moving all
Asian clients to Telmar’s eTelmar Web Based services distribution platform and bringing the
latest developments in all media planning and revenue management services to the territory.
Lawrence will report directly to Telmar Group Chairman and CEO, Stanley P. Federman.
“With so much of the future growth of the media business coming from Asia, I have every
confidence that in Lawrence Federman’s assignment, Telmar is putting one of its best executive
talents in a position to maximize the company’s share of the Asian media intelligence
marketplace.” said Stan Federman.
Telmar Group Inc. is the world’s leading supplier of media software, revenue management
systems and research analytics and services to media and marketing professionals. Established
in 1968 Telmar was the world’s first media planning software company and remains a private,
independent company serving the media industry with data independence, professional
experience and leading edge technologies. For more information visit www.telmar.com.