Alliance Between Telmar & Mereo Makes Revenue Management Global

Media Owners in All Categories Will Be Able To Easily Predict and Maximize Revenue

NEW YORK and PARIS, FRANCE (March 30, 2010) — Telmar, a global supplier of advertising media information software and services today announced an alliance with mereo, S.A.S, a leading provider in the field of revenue optimization and business intelligence. The alliance brings mereo’s unique revenue management optimization software and expertise in the Print, Broadcast and Outdoor categories to Telmar’s existing revenue management offerings. While mereo continues to market its Outdoor and Print solutions in France, together the two companies will offer revenue management to media owners of Outdoor, Radio, Print, TV and Internet around the globe. (more…)